fixing links and typos

1 Web 2017.md

@@ -104,7 +104,7 @@ Our AI future is one where law enforcement and governments, acting under the bes
   * [Does Each Click of Attention Cost a Bit of Ourselves?](https://aeon.co/essays/does-each-click-of-attention-cost-a-bit-of-ourselves)
   * [Fantastic multi-part series on narratives, storytelling, and attention](https://blog.collectivejourney.com/why-is-this-happening-d1287d5ee4ee) by Jeff Gomez.  Start from the beginning, or if you're short on time, just read [Superpositioning: How Digital Communication Is Blowing Us Back To the Stone Age](https://blog.collectivejourney.com/superpositioning-fef1e10ff24c)
   * [The Mark Zuckerberg Manifesto Is a Blueprint for Destroying Journalism](https://www.theatlantic.com/technology/archive/2017/02/the-mark-zuckerberg-manifesto-is-a-blueprint-for-destroying-journalism/517113/) -  We can't rely on Facebook to fix The Feed because the concept of a "The Feed" is itself the problem.
-  * [Pizzagate is nothing new: GamerGate and revenge porn laid the groundwork](http://money.cnn.com/2016/12/06/technology/tech-pizzagate-online-harassment/index.html)) - Chemaly points out that the business models of companies like Facebook mean that they benefit from clicks regardless of the content. She got Facebook to crack down on photos that perpetuated violence against women and rape in 2013 by pointing out to advertisers that their ads were next to these questionable images. The financial incentive for Facebook helped force its hand.  "You have to change the way [tech companies] compensated," she added, adding that otherwise, she suspects "we're just going to see more" instances like Pizzagate.
+  * [Pizzagate is nothing new: GamerGate and revenge porn laid the groundwork](http://money.cnn.com/2016/12/06/technology/tech-pizzagate-online-harassment/index.html) - Chemaly points out that the business models of companies like Facebook mean that they benefit from clicks regardless of the content. She got Facebook to crack down on photos that perpetuated violence against women and rape in 2013 by pointing out to advertisers that their ads were next to these questionable images. The financial incentive for Facebook helped force its hand.  "You have to change the way [tech companies] compensated," she added, adding that otherwise, she suspects "we're just going to see more" instances like Pizzagate.
  
   * [Global Guerillas blog post "Three Choices"](http://globalguerrillas.typepad.com/globalguerrillas/2017/02/three-choices.html): "Trump's currently trying to adapt this insurgency to govern.  Where will it take us? Early results suggest that Trump's insurgency is better suited for dismantling a large, bureaucratic government and international order than running it. It's also the type of network that will erode the rule of law over time. ... My bet is on a participatory political system made possible by social networking.  It's the best chance for a better future.  A system where we put social networking to work for us instead of against us.  Of course, the reality is probably something different: we're prepping for a civil war."
 

4 The Root Problems.md

@@ -2,12 +2,11 @@ The Root Problems of the Modern Internet
 ========================================
 
 Main Thrusts:
-  * Lack of federated, open identity protocol
-     - need to somehow make forward reference to importance of identity in section 4
 
-  * Network of computers != network of people; web of servers, instead of web of content
+  * Protocol failure: Lack of federated, open identity protocol
+     - (need to somehow make forward reference to importance of identity in section 4)
   
-  * Centralized "Social Media" Considered Harmful
+  * Topology failure: Network of computers != network of people; web of servers, instead of web of content
   
   * Core problems:
     * Loss of trust / loss of accountability b/c there is no Identity protocol; Analogue of a world where polyjuice potion exists
@@ -16,6 +15,8 @@ Main Thrusts:
     * Synchronicity and "ringing"
     * Web of servers, instead of web of content. The Internet has always been an IoT. How do we layer a Web of Communities on top of that?
 
+  * Why does the question of morality arise when it comes to API design?
+  
   * This is critically important:
 
     * Historically we have had a hierarchical method for sense-making.  We trusted institutions of various types to serve in differnet roles in that sense-making infrastructure.

README.md

@@ -6,7 +6,7 @@ This site is a reflection on how the web (and really, how the internet as a whol
 
 I'm writing this for a technically sophisticated reader.  I'm also writing this for myself, to help organize my thoughts on this topic, and to provide an intellectual breadcrumb trail; that's why I provide a "Further Reading & Sources" at the end of each section.  I don't expect anyone to read every link, every piece of background material, but I have tried my best to cull & curate so as to present only the best of what I've read so far.
 
-If you are already convinced that the current Internet/web is broken, you can skip ahead to section 3, "The Root Problems", to see if my formulation of what's broken and what's at stake aligns with your thinking.
+If you are already convinced that the current Internet/web is broken, you can skip ahead to section 4, "The Root Problems", to see if my formulation of what's broken and what's at stake aligns with your thinking.
 
 ## Contents