diff --git a/scripts/update-patrons-circle b/scripts/update-patrons-circle
index 3063605d..32f0a5ec 100755
--- a/scripts/update-patrons-circle
+++ b/scripts/update-patrons-circle
@@ -76,7 +76,7 @@ if(sizeof($expiredPatrons) > 0){
 			$em->FromName = EDITOR_IN_CHIEF_NAME;
 			$em->To = $patron->User->Email;
 			$em->ToName = $patron->Name;
-			$em->Subject = 'Will you continue supporting beautiful digital literature?';
+			$em->Subject = 'Will you still help us make free, beautiful digital literature?';
 
 			if($lastPayment[0]->IsRecurring){
 				// Email recurring donors who have lapsed
diff --git a/templates/EmailPatronsCircleCompleted.php b/templates/EmailPatronsCircleCompleted.php
index 28b2db3f..22789d72 100644
--- a/templates/EmailPatronsCircleCompleted.php
+++ b/templates/EmailPatronsCircleCompleted.php
@@ -1,9 +1,9 @@
 <?= Template::EmailHeader(['letterhead' => true]) ?>
 <p>Hello,</p>
-<p>Last year, your generous donation to <a href="<?= SITE_URL ?>">Standard Ebooks</a> made it possible for us to continue producing beautiful ebook editions for free distribution. It also allowed me to add you to our <a href="<?= SITE_URL ?>/about#patrons-circle">Patrons Circle</a>, a group of donors who are honored on our masthead, and who have a direct voice in the future of our <a href="<?= SITE_URL ?>/ebooks">ebook catalog</a>, for one year.</p>
-<p>Now that a year has passed, will you renew your membership to our Patrons Circle?</p>
-<p><? if($ebooksThisYear > 0){ ?>In the year since you joined our Patrons Circle, our volunteers produced <?= number_format($ebooksThisYear) ?> new free ebooks. We need the financial support of literature lovers like you in order to keep up that pace. <? }else{ ?>We need the financial support of literature lovers like you in order to keep producing free ebooks. <? } ?><em>Your membership in our Patrons Circle is what makes Standard Ebooks possible.</em></p>
-<p><strong>We can’t do it without you.</strong> Will you join us for another year of beautiful digital literature?</p>
+<p>Last year, your generous donation to <a href="<?= SITE_URL ?>">Standard Ebooks</a> made it possible for us to continue producing beautiful ebook editions for free distribution.</p>
+<p>It also allowed me to add you to our <a href="<?= SITE_URL ?>/about#patrons-circle">Patrons Circle</a>, a group of donors who are honored on our masthead, and who have a direct voice in the future of our <a href="<?= SITE_URL ?>/ebooks">ebook catalog</a>, for one year.</p>
+<p><? if($ebooksThisYear > 0){ ?>In that year, our volunteers produced <?= number_format($ebooksThisYear) ?> new free ebooks. We need the financial support of literature lovers like you in order to keep up that pace.<? }else{ ?>We need the financial support of literature lovers like you in order to keep producing free ebooks.<? } ?> <em>Your membership in our Patrons Circle is what makes Standard Ebooks possible.</em></p>
+<p>Now that a year has passed, will you <a href="<?= SITE_URL ?>/donate#patrons-circle">renew your membership to our Patrons Circle?</a> <strong>We can’t do it without you!</strong></p>
 <p class="button-row">
 	<a href="<?= SITE_URL ?>/donate#patrons-circle" class="button">Renew your Patrons Circle membership</a>
 </p>
diff --git a/templates/EmailPatronsCircleCompletedText.php b/templates/EmailPatronsCircleCompletedText.php
index 573cff18..a9cb2531 100644
--- a/templates/EmailPatronsCircleCompletedText.php
+++ b/templates/EmailPatronsCircleCompletedText.php
@@ -1,12 +1,14 @@
 Hello,
 
-Last year, your generous donation to Standard Ebooks made it possible for us to continue producing beautiful ebook editions for free distribution. It also allowed me to add you to our Patrons Circle, a group of donors who are honored on our masthead, and who have a direct voice in the future of our ebook catalog, for one year.
+Last year, your generous donation to Standard Ebooks made it possible for us to continue producing beautiful ebook editions for free distribution.
+
+It also allowed me to add you to our Patrons Circle, a group of donors who are honored on our masthead, and who have a direct voice in the future of our ebook catalog, for one year.
 
 Now that a year has passed, will you renew your membership to our Patrons Circle?
 
-<? if($ebooksThisYear > 0){ ?>In the year since you joined our Patrons Circle, our volunteers produced <?= number_format($ebooksThisYear) ?> new free ebooks. We need the financial support of literature lovers like you in order to keep up that pace. <? }else{ ?>We need the financial support of literature lovers like you in order to keep producing free ebooks. <? } ?>*Your membership in our Patrons Circle is what makes Standard Ebooks possible.*
+<? if($ebooksThisYear > 0){ ?>In that year, our volunteers produced <?= number_format($ebooksThisYear) ?> new free ebooks. We need the financial support of literature lovers like you in order to keep up that pace.<? }else{ ?>We need the financial support of literature lovers like you in order to keep producing free ebooks.<? } ?> *Your membership in our Patrons Circle is what makes Standard Ebooks possible.*
 
-**We can’t do it without you.** Will you join us for another year of beautiful digital literature?
+Now that a year has passed, will you [renew your membership to our Patrons Circle?](<?= SITE_URL ?>/donate#patrons-circle) **We can’t do it without you!**
 
 Renew your Patrons Circle membership here: <<?= SITE_URL ?>/donate#patrons-circle>