diff --git a/www/contribute/producing-an-ebook-step-by-step.php b/www/contribute/producing-an-ebook-step-by-step.php
index b40961b7..e433d7bb 100644
--- a/www/contribute/producing-an-ebook-step-by-step.php
+++ b/www/contribute/producing-an-ebook-step-by-step.php
@@ -144,7 +144,7 @@
 						<p>This edition of <i>Jekyll</i> includes a table of contents; remove that too. Standard Ebooks uses the <abbr class="initialism">ToC</abbr> generated by the ereader, and doesn’t include one in the readable text.</p>
 					</li>
 					<li>
-						<p>Remove any footer text and markup after the public domain text ends. This includes the Gutenberg license—but don’t worry, we’ll credit Gutenberg in the colophon and metadata later. If you invoked <code class="bash"><b>se</b> create-draft</code> with the <code class="bash">--pg-id</code> option, then it may have already stripped the license for you and included some Gutenberg metadata.</p>
+						<p>Remove any footer text (e.g. "The End"), as well as any markup after the public domain text ends. This includes the Gutenberg license—but don’t worry, we’ll credit Gutenberg in the colophon and metadata later. If you invoked <code class="bash"><b>se</b> create-draft</code> with the <code class="bash">--pg-id</code> option, then it may have already stripped the license for you and included some Gutenberg metadata.</p>
 					</li>
 				</ul>
 				<p>Now our source file looks something like this:</p>